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4 Takeaways from the DeBeers Insight Report

  • Gaurav Khandelwal
  • Oct 3, 2023
  • 1 min read

Updated: 3 days ago

I'm a diamond geek, and I'm always excited to read DeBeers Insight Reports and the Bain/AWDC Diamond Industry Reports. There's a treasure trove of data to better understand the industry and it's trends.


The 2023 report was focused on China, but I picked up 4 key trends.

  • The US is the largest market for polished diamonds and is returning to old form with 53% of global market share.

  • Branded jewelry sales were strong through 2022, with many brands reporting 18%+ increases. I believe this indicates strength in the hi-end, luxury segment. Plan to capitalize on this market during the holidays.

  • High midstream inventories are a near term concern. Retailers have ample inventory, due to declines in US disposable income and slower Chinese demand. DeBeers anticipates trading conditions to recover in the medium term.

  • Notably, DeBeers did not discuss demand destruction from the LGD sector. In my observation, segments of the natural industry have been cannibalized -- most notably, smaller and/or imperfect segments of the industry.

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